Lead UX Designer & Strategist
I’m a UX Designer and digital strategist with 12 years of experience in large and small product-focused organizations. I have led design projects focused on responsive web and mobile app design, software interface design for Machine Learning applications, game design (AR/VR), and media for advertising. I have also led user research initiatives, branding exercises, business strategy explorations, and overseen multidisciplinary project teams. I’m seeking a strategic Experience Design role that requires a mixed-methods approach to solving design challenges and supporting organizational design growth.
Technical Skills
Strategy + Research
Information Architecture
Information Design
Quantitative/Qualitative user research
Product Strategy
CMS Maintenance
Design + Production
Code Literate (technical understanding)
Data analysis
Visual design
Prototyping
Accessibility design
Case Studies
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EdTech Startup
Leading a research study to understand user behavior on this company’s white-labeled platform.
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Machine Learning Startup
Designing AI-powered applications to sort through large datasets.
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Cornell Tech
Managing an ecosystem of 12 Wordpress sites for Cornell’s new billion-dollar campus in New York City.
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Metaverse App
Designing the user interface for a VR environment.
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Google AR/VR
A new flagship landing page to introduce Google’s AR/VR products.
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WUSTL Library Website
Redesigning a university library website serving 17,000 students and faculty.
Kind words from colleagues
“I have been lucky enough to work with Imane on various projects within Left Field Labs’ Google digital maintenance program. Due to Imane’s comprehensive grasp of UX design and immense talent, I always feel confident when working with her that a client’s vision and goals are not only being taken into account, but also being built upon in creative and exciting ways. Imane’s keen focus on the user journey always unlocks enlightening pathways for UI design and development. Imane asks insightful questions and provides resourceful solutions to ambiguous and complex issues. On top of that, her focus on simplicity and intuitive logic when building out the infrastructure and flow of websites allows her to play to a client’s key strengths and use her designs to reinforce their goals rather than distract from them. Imane is able to hone in on what makes each site tick, and it is that attention to detail that makes her an invaluable collaborator. Imane's composure, warm demeanor, and leadership have been instrumental in the success of several digital projects.”
— Producer at Left Field Labs
“Imane is the epitome of the calm inside the storm. When projects become complicated and convoluted, her voice is the one of reason based in insights and knowledge that guides the team to finding the solution. I absolutely loved working with her on every single project together. On top of that she’s just genuinely a wonderful human. I would absolutely welcome any opportunity to work with her again.
— Creative Director at Left Field Labs