Cornell Tech

Role: UX Designer + Strategist

From 2017-2020, I supported the Senior Comms team in launching and managing tech.cornell.edu and 7 WordPress microsites for their $1-billion innovation campus on Roosevelt Island in New York City.

Project Site

Design & Research

Some of the larger projects I led during my tenure at Cornell included:

  • Designed and maintained module/template system for flagship site.

  • Designed microsite theme strategy that would coordinate with primary site.

  • Re-designed information architecture and layout of nearly all pages.

  • Executed usability tests, developed user personas, conducted market and competitive research.

  • Breadcrumb revamp: lead a site-wide redesign of breadcrumbs that improved the mobile and desktop experience.

  • Led redesign of the Jacobs Technion-Cornell Institute.

Here is an example of an interactive modal I designed.

Digital Strategy

As a senior member of the Communications team at Cornell Tech, I led the digital web strategy. My responsibilities focused on:

  • Reported directly to the Director of Strategic Communications.

  • Analytics reporting and benchmarking: Leveraged Google Analytics, Hotjar, and other tools to drive decision-making and create benchmarking, generating annual and quarterly reports.

  • CRM setup and maintenance: Implemented an enterprise-wide CRM system and advised on tracking leads, building lists, automation funnels, email marketing, and form creation.

  • Daily troubleshooting for a variety of stakeholders including organizational initiatives, admissions efforts, and internal functions.

Project Management

  • Liaised, managed, and advised agency vendors that interacted with digital assets. Represented and advocated for Cornell Tech’s interests.

  • Managed monthly web budget against long-term planning.

  • Developed web priority timeline in collaboration with senior leadership; in addition to 1-3-5 year web strategy planning.

  • Delegated tasks to members of the Strategic Communications team when appropriate; oversaw quality control.

I led the UX for this interactive 360 fly-through of the Cornell Tech campus on Roosevelt Island.

Other work samples from Cornell Tech

User Personas

Analytics Reporting

Strategic Recommendations