Cornell Tech
Role: UX Designer + Strategist
From 2017-2020, I supported the Senior Comms team in launching and managing tech.cornell.edu and 7 WordPress microsites for their $1-billion innovation campus on Roosevelt Island in New York City.
Design & Research
Some of the larger projects I led during my tenure at Cornell included:
Designed and maintained module/template system for flagship site.
Designed microsite theme strategy that would coordinate with primary site.
Re-designed information architecture and layout of nearly all pages.
Executed usability tests, developed user personas, conducted market and competitive research.
Breadcrumb revamp: lead a site-wide redesign of breadcrumbs that improved the mobile and desktop experience.
Led redesign of the Jacobs Technion-Cornell Institute.
Here is an example of an interactive modal I designed.
Digital Strategy
As a senior member of the Communications team at Cornell Tech, I led the digital web strategy. My responsibilities focused on:
Reported directly to the Director of Strategic Communications.
Analytics reporting and benchmarking: Leveraged Google Analytics, Hotjar, and other tools to drive decision-making and create benchmarking, generating annual and quarterly reports.
CRM setup and maintenance: Implemented an enterprise-wide CRM system and advised on tracking leads, building lists, automation funnels, email marketing, and form creation.
Daily troubleshooting for a variety of stakeholders including organizational initiatives, admissions efforts, and internal functions.
Project Management
Liaised, managed, and advised agency vendors that interacted with digital assets. Represented and advocated for Cornell Tech’s interests.
Managed monthly web budget against long-term planning.
Developed web priority timeline in collaboration with senior leadership; in addition to 1-3-5 year web strategy planning.
Delegated tasks to members of the Strategic Communications team when appropriate; oversaw quality control.
I led the UX for this interactive 360 fly-through of the Cornell Tech campus on Roosevelt Island.
